Most affiliate programs offer commissions to their publishers per sale, also known as cost per sale, or CPS. Cost per action, or CPA, refers to a payment to the publisher (and a cost to you) each time a user completes a specific, pre-defined action.
This may include signing up to a newsletter, entering their email to receive a free download such as an e Book, entering their zip code, or signing up for a free trial.
Anybody with a blog, website, video channel, or other form of web real estate who wants to make extra income from that web property, and who meet your criteria and the criteria of the marketing service, can sign up as a publisher or affiliate marketer.
Once approved, these publishers find the details of your products and promote them on their own sites, social channels and blogs via trackable links.
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